Things You Should Know About Bottled Water

General Introduction
After air, water is the most important necessity for life. Water forms an essential part of every living being. Water plays many functions for the body. Without water, there would be no life. It serves as the body’s transportation system, it acts as a lubricant, it regulates the body temperature etc. As a normal human being requires about 2-3 liters of water everyday and world population is more than 6bn (growing at 2-3% annually), the business opportunity is humongous and the potential is largely untapped. These facts about water added to the growing number of cases of water borne diseases, increasing water pollution, urbanization, scarcity of pure and safe water etc. All these have made the bottled water business quite lucrative. The demand for bottled water is increasing at a rapid rate.


Difference Between Bottled Water and Tap Water
The two main differences between bottled pure water and tap water are the quality and taste. The bottled water originates from protected sources — mostly from underground aquifers and springs, and tap water comes mostly from rivers and lakes. Another factor to consider is the distance tap water must travel and what it goes through before it reaches the tap. According to the international regulations, bottled water is sealed and packaged in sanitary containers. If a bottled water product is found to be substandard, it can be recalled. This can’t happen in case of tap water.

Bottled Water Treatment
Bottled water has been treated by distillation, reverse osmosis, or other suitable process and that meets the definition of purified water.
a. Distillation: in this process, water is turned into a vapor. Since minerals are too heavy to vaporize, they are left behind, and the vapors are condensed into water again.
b. Reverse osmosis: water is forced through membranes to remove minerals in the water.
c. Filtration: water flows through filters that remove particles larger than one micron in size.
d. Ozonation: bottlers of all types of water typically use ozone gas, an antimicrobial agent, to disinfect the water instead of chlorine, since chlorine can leave residual taste and odor to the water.
How To Market Bottled Water
Bottled water market is large. Getting consumers to buy pricey bottled water rather than drink it from the tap is not always so difficult. To market bottled water, you will need a very original branding campaign and a unique product.
1. Emphasize the water’s source. Many hotsale bottled waters build the brand based on the source of the water. Evian comes from the Alps. Arrowhead water comes from natural springs in California. You need to give the impression that it is a unique source with special qualities such as purity, richness in minerals, or origination from a natural spring.

2. Focus on branding. Create a brand that forms a lasting impression on the minds of consumers. This could include its name, a catchy slogan, a logo or the design of the bottle.
3. Add an ingredient. Water isn’t just water anymore. Manufacturers have added flavors, vitamins, electrolytes, caffeine and just about everything else to try and make it more appealing. Look for ideas from other industries such as sports drinks, energy drinks and the organic market.
4. Start local. To avoid directly competing with large bottlers, approach local grocery stores, gyms, convenience stores, restaurants and bars to try and get your product on the shelves. Use regional pride in your marketing and even on your bottle packaging.
5. Use social media tools. Using the power of social media networks can be a good idea to any small company. Use viral videos to reach millions of people without spending the millions on a bottled water television commercial.

The Market Prospect Of Bottled Water
Whether in solving water pollution problems, or in response to emergency public safety events, bottled water has played an important role. Bottled water provides the public with safe, convenient drinking water and becomes an indispensable drink. With the market operation, the original cost, labor and other costs of the rising, white-hot level of market competition intensifies; bottled water industry has entered a new stage.